WHAT DOES WOWW DO?
At the heart of WOWW's business is one simple hotel deal — a different way to travel.
First, the user communicates with us through chat, letting us know where and when he plans to travel in the near future. WOWW algorithms then process the information and find one of the best hotel deals for the user. This mode of travel is suitable for those who are willing to exchange their discretion for a higher offer value.
MODEST START
The story of WOWW began in the cold Nordic city of Tallinn, Estonia. Its future founder, Kristian Kuutok, tried to book a trip to a warm destination for himself and his friend's family. He told the travel agency that they were flexible — they could go anywhere warm, at any time, and were not picky about the brand or type of hotel. In return for that flexibility, he simply wanted a better price.
To his surprise, there was no such offer. The price of all trips was similar, regardless of flexibility. Frustrated, Kristian decided to build a solution himself. With a background in technology, he began to explore how technology could solve the problem.
It started as a hobby project with no big ambitions - but quickly got going. Word spread from friend to friend. Two years later, WOWW became the fastest growing travel company in the region, operating in Estonia and Finland.
A PASSION TO SERVE MANY
After starting in Estonia, WOWW expanded into Finland and entered the US and Canadian markets in 2025. What excites us these days is how artificial intelligence technology allows us to communicate with many passengers at the same time - making our model significantly more efficient and beneficial to customers.
When WOWW founder Kristian was a child, he dreamed of exploring distant places, but limited finances made it impossible. Today, technology is helping to bridge the gap. WOWW is passionate about making premium travel more accessible while minimizing our environmental impact as much as possible.
WOW OFFERS WORLDWIDE
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“Simplicity is the ultimate complexity” - Leonardo da Vinci