1. SUSTAINABILITY.

Sustainability in terms of both environmental protection and business growth. We believe in moderate, balanced development and growth consistent with the laws of nature. We believe that in today's society there are too many artificial manifestations - we should believe more in naturalness. We also believe that as humans we are existentially part of nature, not higher than nature. Being human means being responsible for protecting nature.

2. COMPASSION AND EQUALITY.

We believe that all people are ultimately equal. Who may have greater abilities, greater ambition, more luck and timing in some areas. All this does not matter - we all have our own way and we support each other. We believe that all people have completely extraordinary abilities in some particular area. Maybe they haven't found them yet. We all need to support each other so that we can all find our unique abilities.

3. CONFIDENCE.

Giving your word and keeping it builds a little trust. If you do this 10 times in a row over several years, you will develop more confidence as confidence grows. Both the individual and the organization must keep their word, then an area of trust can be created. We believe that being honest is more important than the result — dishonesty can only achieve good results in the short term, it never works in the long run.

4. OPENNESS AND TRANSPARENCY.

An open attitude helps us to think innovatively and implement all of our best ideas. We believe in all-encompassing transparency — basically telling the same story to our family, friends, colleagues, investors, customers, etc. We do not want to create information distortions, we live in the information age and we need to take full advantage of it.

“Take only memories, leave only footprints” - Chief Seattle