WHAT DOES WOWW DO?

At the heart of WOWW's business is one simple hotel offer — a different way to travel.

First, the user communicates with us via chat, letting us know where and when they plan to travel in the near future. WOWW's algorithms then process the information and find the user a single, better hotel offer. This way of traveling is suitable for those who are willing to exchange their freedom of decision for a higher offer value.

WOWW’s offers also aim to reduce the environmental impact of travel. We believe in traveling a bit more meaningfully each time, and less frequently overall. WOWW also contributes to tree planting, in an ever-increasing volume.

HUMBLE BEGINNINGS

WOWW’s story began in the cold Nordic city of Tallinn, Estonia. Its future founder, Kristian Kuutok, was trying to book a trip to a warm destination for himself and a friend’s family. He told the travel agent they were flexible — they could go anywhere warm, at any time, and weren’t picky about hotel brand or type. In return for that flexibility, he simply wanted a better price.

To his surprise, no such offer existed. All trips were priced similarly, regardless of flexibility. Frustrated, Kristian decided to build a solution himself. With a background in tech, he started exploring how technology could solve the problem.

It began as a hobby project with no big ambitions — but it quickly caught on. Word spread from friend to friend. Two years later, WOWW had become the fastest-growing travel startup in the region, operating in Estonia and Finland.

A PASSION TO SERVE THE MANY

After starting in Estonia, WOWW expanded to Finland, and in 2025, entered the US and Canadian markets. What excites us today is how AI technology allows us to interact with many travelers at once — making our model significantly more efficient and beneficial for customers.

When WOWW founder Kristian was a child, he dreamed of exploring faraway places, but limited finances made it impossible. Today, technology helps bridge the gap. WOWW is passionate about making premium travel more accessible while minimizing our environmental impact as much as possible.

WHOLESOME OFFERS WORLDWIDE
♡

"Simplicity is the ultimate sophistication" - Leonardo da Vinci